April 01, 2021
Reuters
China Literature, a subsidiary of tech giant Tencent Holdings, has been churning out profits from one of Chinese netizens’ favourite pastimes: reading serialised novels.
Now it is trying to export that proven business model to the rest of the world, with plans to double the number of its North American writers in 2021, the company’s head of international business Sandra Chen told the South China Morning Post .
“We aim to grow the number of North American writers to 100,000 this year,” said Chen, who leads Webnovel, the overseas business unit of China Literature and the name of its English-language website.