July 12, 2021 1:57
McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday.
Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney.
The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971. The campaign also highlights the cultural spin Australians have put on the restaurant chain, stating “We arrived as McDonald’s. You made us Macca’s”.
More than 36 creative leaders from Australia and around the world came together virtually last night with all 2021 AWARD School students for the second annual AWARD School Legendary Lesson.
May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.