KFC borrows other brands’ slogans while Finger Lickin’ Good is on pause
As the fast food chain’s catchphrase remains pandemic-inappropriate, a new campaign by Mother sees it “try on” other taglines from Nike, L’Oréal, Red Bull, Ronseal and even McDonald’s.
Words
Share
As the pandemic developed and personal hygiene became a matter of global urgency, KFC’s renowned, 64-year-old slogan It’s Finger Lickin’ Good all of a sudden seemed wildly inappropriate. So the brand paused it, and a new campaign by Mother sees it “try on” the catchphrases of other brands – some to hilariously apt effect.
The year ahead for brands: agility will be key
Alongside the challenges of 2020, there have been surprising opportunities for brands with their finger on the pulse. Despite optimism about coronavirus vaccines, 2021 remains a year of unknowns. Whether it’s QR, VR, EVs, the EU or the UFC shaping events, agile brands that understand the trends driving consumer sentiment and behaviour will come out on top.
Sign in to continue
Free email bulletins