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Why Lush is encouraging users to rebel against Big Tech this Black Friday | News

Bath bombs vs Big Tech: behind Lush s Black Friday stand-off

Lush is encouraging users to ESC Big Tech with latest campaign

Lush is encouraging users to ESC Big Tech with latest campaign
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Inside The Lush Brand Collaboration Machine (that Doesn t Rely On Social Media)

After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out.

The Drum | Talks With Google Just Go Round In Circles : Lush On Pulling Ad Budgets From Big Tech

The cosmetics brand’s chief digital officer says he has an eye on the metaverse as he outlines plans to stop spending with Google, Amazon, Meta, Apple and Microsoft by 2026.

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