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Bullwhip Effect: The pandemic s impact on consumer product demand

Changes in spending habits caused by the pandemic is leading to supply chain uncertainty. Author: WGRZ Staff Updated: 11:22 PM EST February 24, 2021 BUFFALO, N.Y. Have you ever heard of the Bullwhip Effect? It s a supply chain problem, likely impacting your coronavirus pandemic shopping experience.  It s just unknown demand, says Jack Ampuja, the executive director of the Supply Chain Center of Excellence at Niagara University.  The demand is either much higher than we thought or it s much lower, but it s extremely difficult to tell what s happening, Ampuja added.  Ampuja says the Bullwhip Effect is impacting a lot of industries that are still trying to keep with pandemic spending. 

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