Less water
Digital fabric printing involves using inkjet technology to apply colour dyes simultaneously to a specially prepared fabric surface. In contrast to traditional print methods, digital printing is quick and personalised. The technique allows for printing on smaller lengths of fabric, lessening demand for water, chemicals and textile waste.
Designers are increasingly taking up the technology. For instance, the winner of the Karl Lagerfeld Award for Innovation at last year’s 2020 International Woolmark Prize, BODE from the USA, used digital printing in her winning designs – see image. BODE utilised the support of pioneering digital printing company Think Positive which is a trade partner of the International Woolmark Prize.
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Breaking out of your 2020 fashion ruts can be excruciatingly difficult, especially for those people who are continuing to work from home. But you wouldn t quit smoking or run a marathon in a day, and the same goes for easing back into proper clothes.
Workwear with a difference by Jac & Mooki (left) and E Nolan.
Credit:Wayne Taylor
With many people moving into a hybrid work roster, it may no longer be practical or financially sensible to have separate office clothes , meaning it s all about finding pieces that offer comfort that are suitable in a corporate environment, a cafe or the home office (or all three in the one day).