Country Crock is going boozy. Cover Crop Whiskey was developed to raise awareness for sustainable farming and to help ensure healthy soil in the future.
Country Crock is going boozy. Cover Crop Whiskey was developed to raise awareness for sustainable farming and to help ensure healthy soil in the future.
Country Crock is going boozy. Cover Crop Whiskey was developed to raise awareness for sustainable farming and to help ensure healthy soil in the future.
Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices.
gilvy s creative team worked with Upfield’s Country Crock brand to raise awareness of critical sustainable farming practices through the development of the Cover Crop whiskey project – a program to bring awareness to sustainable farming and The Cover Crops Project, which provides Kansas-area farmers with financial resources and training to plant cover crops.