Synopsis
Premium German wine brands J. Oppmann and Becksteiner are entering India in February through Chennai-based liquor startup Ciro .
Reuters REUTERS/Ronen Zvulun
Now you can raise a toast to a glass of premium German sekt or sparkling wine poured from a 14-carat gold plated bottle by brand J. Oppmann that once made champagne for the king of Bavaria.
Premium German wine brands J. Oppmann and Becksteiner are entering India in February through Chennai-based liquor startup Ciro which is importing the brands to cash in on the pandemic times when consumers are grounded by travel curbs, leaving tipplers craving for offbeat international alcobev brands. Consumers typically shop for liquor, perfumes, cigarettes, chocolates, beauty and watches from duty free outlets at airports with price tags nearly 40% lower due to tax exemption.