With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
Kao-owned prestige skin care brand KANEBO has seen its brand recognition in China blossom after entering Douyin’s e-commerce platform, and aims to ride the wave of growth with festive packaging targeted at Chinese consumers.
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.