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How commercials made their way onto Soviet television Mikhail Kukhtarev/Sputnik; Russia beyond; Yuri Levyant/МАММ/МDF/russiainphoto.ru Children love them. Adults hate them. What are they? Bingo! Television ads! In the 1960s, the first television commercial appeared on screens in the Soviet Union and it was nothing short of a sensation.
It wasn’t about hot cars, sexy lipsticks or trendy clothes, though. The first commercial featured a gang of sweet corn on the cob, singing songs promoting healthy eating habits.
The first ads were strikingly different from modern-day commercials. Aleksandr Lyskin/Sputnik
“There was no commercial advertising on Soviet television,” Lyubov Platonova, an award-winning TV producer of the arts channel Rossiya Kultura, explains. Back in those days, TV commercials had zero impact on business and culture in the USSR.