Data from more than 153 billion communications interactions shows customers now prefer conversations with brands on their favorite digital channelKUALA LUMPUR, MALAYSIA - Media.
The data from report shows that the growth in chat apps has given rise to newer use cases such as conversational commerce, where messaging and eCommerce meet to enable better customer experiences , , whatsapp, Customer Interactions, Banking & Finance
New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of conversational experiences. Infobip’s data shows an 80% and 62% increase in WhatsApp and rich communication services (RCS) interactions respectively in the first half of 2022 compared to the […]
Infobip, a global cloud communications platform and leader in omnichannel engagement, has strengthened its management with the introduction of a new strategic position to take it into the next phase of exponential growth and global expansion.