i don t know. i m sure there are legions of people in this building thinking about that at this very moment, and i m sure they will come up with a great idea. just before the finish, kevin lygo from itv, we have talked a lot about how itv is evolving its business, its products. you have itvx landing. i just wonder if you are nervous about the world cup. itv hub famously struggled a bit during one big game in the euros, when england were in the semifinals a while back. it is going to get a huge amount of tension and pressure, itvx, with the world cup games coming up. are you ready? we are ready. remember, we had the england senegal game, when millions of people were watching through the itv hub, and we are confident it will be all right, but it will be massive traffic. nobody except the bbc, actually bbc one and us, gets this sort of volume, whether it s tiktok or netflix, nobody deals with 10 million people at the same moment, all clicking in. but so far, everything has worked very wel
from itv, we have talked a lot about how itv is evolving its business, its products, you have itvx landing. ijust wonder if you are nervous about the world cup. itv hub famously struggled a bit during one big game in the euros when england were in the semifinals a while back. it is going to get a huge amount of tension and pressure, itvx, with the world cup games coming up. are you ready? brute coming up. are you ready? we are ready- coming up. are you ready? - are ready. remember, we had the england senegal game when lots of ad millions of people were watching through the itv hub, and we are confident it will be all right but it will be massive traffic. nobody except the bbc, actually bbc one and us, gets this sort of volume, whether it is tiktok or netflix, nobody deals with 10 million people at the same moment all clicking end. but so far of a thing has worked very well, so let s just hope that continues foster well, so let sjust hope that continues foste- continues foster and lo
at this very moment, and i m sure they will come up with a great idea. just before we finish, kevin lygo from itv, we ve talked a lot about how itv is evolving its business, its products. you have got itvx landing. i just wonder if you re nervous about the world cup? itv hub famously struggled a bit during one big game in the euros, when england were in the semifinals a while back. it s going to get a huge amount of tension and pressure, itvx, with the world cup games coming up. are you ready? yes, we re ready. remember, we had the england senegal game, when millions of people were watching through the itv hub, and we are confident it will be all right, but it will be massive traffic. nobody except the bbc, actually, bbc one and us, gets this sort of volume. whether it s tiktok or netflix, nobody deals with 10 million people at the same moment, all clicking in. but so far, everything has worked very well, so let s just hope that continues. and lots of people have been paying attention