way of watching which can be infuriating and fast forwarding quite often. but you have to keep abreast of, you obviously have to be on top of everything that you are making and is going out on your own stations. we have to keep abreast of other things and then there is what you watch for pure enjoyment that might be on a streaming service or something like that. i watch a lot of television. television. dimension streaming. television. dimension streaming. itv- television. dimension streaming. itv has i television. dimension streaming. itv has a| television. dimension i streaming. itv has a two pronged strategy announced in the last 12 months, one is to double the amount of scripted material, dramas mainly, and the second part is to launch a new streaming platform, itvx, and that has been released into the wild in the last few weeks. help me understand the decision to make itvx. was a partly driven by the fact that itv hub s reputation was not quite what itv hoped for. how hub s repu