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GUEST COLUMN: What can be the anticipated future of the creator economy

It's no wonder that the digital media industry has shifted tremendously over the previous decade. This shift in focus has given rise to a new type of media personality: the content creator.

GUEST COLUMN: six trends the Indian animation industry is witnessing in 2022

Mumbai: The Indian animation industry has witnessed a considerable amount of growth in the past couple of years. As the pandemic forced people to stay at home, this increased the need for new content and the animation industry stepped up and delivered some amazing content. According to a report published by FICCI, India’s animation industry has grown by 24 per cent and is

GUEST COLUMN: A complete guide to retail analytics for 2022

Mumbai: There are a million things that retailers need to do every day. From creating strategies for attracting new customers to finding ways to retain old customers and introducing exciting offers and brand campaigns, they have to also keep an eye on the fierce competition in the market as well. But, coming up with strategies and implementing marketing tactics is not enough

GUEST COLUMN: Streamlining performance marketing via automation is must in post-pandemic era

Mumbai: The Covid-19 pandemic altered how we live and work in ways that will redefine our behavior even after its effects subside. As of today, businesses are still continuing to rapidly deploy digital and automation technologies which in turn are putting trends (previously progressing at a slower pace) on a fast-track mode. The marketing automation software market poised to

GUEST COLUMN: Relevance of conversational AI in adtech sector

Conversational AI, which allows contextual dialogue through advanced algorithms that enable superior, result-oriented, human-like conversations, emerged due to the shortcomings of traditional chatbots.

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