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MTV, in full Music Television, cable television network that began as a 24-hour platform for music videos. MTV debuted just after midnight on August 1, 1981, with the broadcast of “Video Killed the Radio Star” by the Buggles. Following the format of Top 40 radio, video disc jockeys (or “veejays”) introduced videos and bantered about music news between clips. After an initial splash, the network struggled in its early years. The music video reservoir was then somewhat shallow, resulting in frequent repetition of clips, and cable television remained a luxury that had not quite found its market. MTV expanded its

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