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Market for meat substitutes growing in Japan Sorry, but your browser needs Javascript to use this site. If you re not sure how to activate it, please refer to this site: https://www.enable-javascript.com/
A supplied photo taken in October 2020, in Tokyo, shows the meat-free Good Burger, offered by the Japanese hamburger chain Freshness Burger. | KYODO
Jiji Jan 24, 2021
The market for soybean-based meat substitutes is expanding in Japan, arousing expectations that they might serve as an environment-friendly solution to anticipated future food shortages.
Restaurant chains and major food makers have introduced a series of soybean-based meat substitutes. The Freshness Burger chain serves teriyaki hamburgers using soybean sprout chips supplied by Daiz Inc., a venture business based in Kumamoto. The chips are flavored with soy sauce malt.