May 12, 2021
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I’ve often been amused by the notion that women’s travel is niche travel. That’s a pretty big niche. After all, we represent half the planet, make most of the travel decisions and represent the majority of the retail travel industry.
What’s more, we are present across client types, traveling with our families, our female friends and even solo.
Since we are clearly living in an era when women are making themselves heard in a wide variety of arenas, it occurred to me to wonder whether we will be strong drivers of a rebound in travel to Europe.