last a lot longer, i can tell, just from the feel of it. so, myjourney to becoming a more environmentally friendly surfer has begun. but what is our sustainability expert dr greg borne think of my first steps? hi, greg. hello, claire. how are you? all right! good! so, here it is. wow. what do you think? i think it s lovely. it s amazing, isn t it? yeah. fantastic colours. yeah, yeah. so, we ve made our choices. our board, i m just going to wear my old suit until it shreds, and where we surf. how do you think i m doing? i think that s an excellent start. excellent. so, your board now is not adding to that stock of polyurethane that s out there in the world and this board can be recycled once it reaches the end of its life as well. yeah. and the other steps? your choice is to keep your suit? just keep going. keep the suit. ..till it shreds. till it shreds? absolutely, which is a fantastic option. you know, consume less. there s issues, though, still with image, and this image of surfing
but what is our sustainability expert dr greg borne think of my first steps? hi, greg. hello, claire. how are you? all right! good! so, here it is. wow. what do you think? i think it s lovely. it s amazing, isn t it? yeah. fantastic colours. yeah, yeah. so, we ve made our choices. our board, i m just going to wear my old suit until it shreds, and where we surf. how do you think i m doing? i think that s an excellent start. excellent. so, your board now is not adding to that stock of polyurethane that s out there in the world and this board can be recycled once it reaches the end of its life as well. yeah. and the other steps? your choice is to keep your suit? just keep going. keep the suit. ..till it shreds. till it shreds? absolutely, which is a fantastic option. you know, consume less. there s issues, though, still with image, and this image of surfing is essentially one of consumption. it s a business and they re turning a profit. but they re turning a profit now in a way that s sta
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so, myjourney to becoming a more environmentally friendly surfer has begun. but what is our sustainability expert dr greg borne think of my first steps? hi, greg. hello, claire. how are you? all right! good! so, here it is. wow. what do you think? i think it s lovely. it s amazing, isn t it? yeah. fantastic colours. yeah, yeah. so, we ve made our choices. our board, i m just going to wear my old suit until it shreds, and where we surf. how do you think i m doing? i think that s an excellent start. excellent. so, your board now is not adding to that stock of polyurethane that s out there in the world and this board can be recycled once it reaches the end of its life as well. yeah. and the other steps? your choice is to keep your suit? just keep going. keep the suit. ..till it shreds. till it shreds? absolutely, which is a fantastic option. you know, consume less. there s issues, though, still with image, and this image of surfing is essentially one of consumption.
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