you know, i wodn t call it muscling. i think that s pejorative. i m considering it like any good business was. it s been surprising to me that, because, i wand to make a change in how i interact with internet reporting that there s been such a big response to it. the media is changing so quickly. people are basically saying, mark, you ought to keep things the way it s always been during this internet, during the last 15 years of the internet generation. when in reality, so much has changed, it s literally crazy not to adapt what s happening in the internet and media landscape. it s not that i m trying to control. it s not that i m trying to kick people out or muscle them out, what i m trying to do is figure out the best model for communicating with our consumers, our fans, our customers, our prospects like any good business would. i m sure other teams will be watching your are example as