zuckerberg himself approved the project. i want to bring in one of the authors of that scoop, times journalist cher frankle. thank you for being us with. thank you. what did this project consist of and what s different now? this is something they have been mulling over if a while and then they said enough is enough and we ll start inserting stories into the actual news feeds. when you think about facebook the news feed is the prime digital real estate and what people see when they open the facebook app or homepage on the lap tops and by inserting things they ensure that people see this positive news ant facebook first thing when they logged on. did it work? did it help rehab the m and with the people? that was the point of this thing. right. they have only tested it in three cities and didn t tell us