Out the facts. But more and more and in the world in which we live but it has always been the way, ever since there has been war conflicts and wars always unfold on two levels. One is the facts on the ground and the other is the perception of the facts on the ground. And these perceptions now have become an increasingly hostile battlefield. I don t need to tell both of you that it is nothing less than a battle for the truth. So, that it s notjust that something happened, it s what other people think happened. And that feeling of what they think happened can matter more in the evolution of the conflict and in terms of how the story is told and retold and told again and then, it becomes history. And the efforts of the people within these stories to influence how the media helps shape those perceptions, they must ve changed the way that they try and influence how you and many others cover the stories? they have many more tools now. Before, it was simply face to face. Then, we went thr