Left: Entwine glazed terra-cotta set of four bowls by Maria Jeglinska for Trame. $577.
Right:
Orma wool pillow by Sophie Dries for Trame. From $165.
As a Moroccan citizen who was born and raised in Fez, went to university in France, and has lived and worked in the United States and Europe, Ismail Tazi has always appreciated cross-national exchange. He also has a long-standing passion for the craft industry, a legacy he inherited from his great-grandparents, who worked with silk and embroidery. So when Tazi decided to leave his job in investment banking in 2019 to start a design brand, it was inevitable that these two facets would find a distinct harmony.
Mattia Parodi
“People need bright, colourful pieces that give them energy and lighten their homes,” says Ismail Tazi, the French-Moroccan co-founder of homewares brand Trame. He’s referring to his company’s latest collection of wares: bright ceramics produced in Seminara, southwest Italy. The small Calabrian town has an artisanal tradition of making fantastical pieces with designs laden with symbolism, painted in a wild medley of custard yellow, deep green and blue. They are hues not typically seen in the pared-back interiors of the modern home but ones depl…
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