In Pics: Step inside Sonam Kapoor and Anand Ahuja s luxurious London home
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At The Invisible Collection, Building a Customer-Centric Luxury Furniture Brand
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in to what you’re lounging
on.
© Campbell Addy
Over at luxury marketplace 1st Dibs, editorial director Tony Freund attests that the sofa is no longer just a place to park your derrière while bingeing on a box set. “We’ve noticed a huge uptick in searches and sales of sofas that are distinguished by their sculptural forms. Where once a sofa was a quiet workhorse, comfortably seating as many people as possible in upholstered anonymity, now this furniture form is often a star player in a room’s decor.”
Kathryn Lo knows all about the Insta appeal of a cult sofa. As the founder of homeware e-store Interia Hysteria, she shares predominantly sumptuous seating arrangements with her 25,000-strong following. While her venture trades in zeitgeisty candles and art posters, the number of fauteuil fanatics messaging Lo to ask where they can obtain the pieces featured in her posts has prompted her segue into sourcing design classics. “Having an original vintage sofa shows that