Y2K isn’t the first trend to return to the masses, but is it back for the long haul? Bonnie O’Hara of Amplify explores how the possible fear of what’s ahead has us looking backward.
When Tora Northman, 23, scrolls through Instagram, as she does multiple times a day, she often sees a picture of Gwyneth Paltrow attending the 1996 MTV Video Music Awards in a burgundy velvet Gucci trouser suit in her feed. Sometimes a friend will have posted it. Other times, it has come from one of the 1990s- and Y2K-theme pages that have proliferated online, including @early2000sbabes, @90sanxiety, @90smilk and @literally.iconic, the owner of which claims, in the account's bio, to have been "raised by paris and britney."