Lorna Jane hit with lawsuit from ACCC over claims its virus killing activewear was false advertising adelaidenow.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adelaidenow.com.au Daily Mail and Mail on Sunday newspapers.
Lorna Jane sued over ridiculous virus claim Women’s sportswear brand Lorna Jane allegedly made false claims its activewear could stop the spread of coronavirus. Picture: Annette Dew
Business by Gerard Cockburn 21st Dec 2020 1:50 PM Women s sportswear brand Lorna Jane is being sued by the competition regulator for allegedly making false claims its activewear could stop and eliminate the spread of COVID-19. The Australian Competition and Consumer Commission has lodged legal proceedings against the Brisbane-based company over its Anti-virus Activewear marketing campaign, which claimed products were sprayed with a LJ (Lorna Jane) Shield coronavirus-killing spray. The ACCC is alleging the antivirus garments were a false and misleading claim to consumers with no scientific study implemented to determine if the activewear could stop the spread of COVID-19.