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EWS Loudenvielle Results and Race Report (Part Deux)
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Pinkbike Primer: Everything You Need to Know Before the EWS Loudenvielle Double-Header
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Podcast Roundup: World Cup Downhill, What it Takes to Be a Pro, EWS Racing, Women in MTB, & More
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Creative 27 Add to collection
Celebrating their 75th birthday, Ride Your Next portrays performance as a mindset and Lapierre as its main protagonist
Premium bike brand Lapierre, part of Accell Group, and VICE’s creative agency VIRTUE, launch the new tagline and brand philosophy Ride Your Next. A European brand campaign celebrating the brands 75th anniversary whilst demonstrating their commitment to making every rider s performance outstanding.
In a category obsessed with cyclists’ physicality or bike s technicality, Lapierre aims to differentiate itself from its competitors through a philosophical approach where bikes are the enablers for people to reach new unsuspected heights.
In the film the stories of different well known and upcoming riders connect and interweave, bringing to life the philosophy of Ride Your Next in a circular narrative making the viewer wonder, did the rider just finish or have we just started? Framed by the journey of a single rider, it takes the vi
Interview: Katy Winton Opens Up About The Struggle to Find Sponsors Apr 18, 2021
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Two weeks ago, Katy Winton shared some of the struggles she went through this off-season in Episode 1 of Keeping up with Katy. Today, she dropped Episode 2.
Despite her EWS podium appearances, third places in the EWS overall standings in 2017 and 2018, and two top-five results in 2020, Winton found herself without a sponsor late in contract negotiation season. In our interview with her, she talks about her 2021 program and opens up about some of the things she learned this past year in hopes that other athletes can avoid the challenges she faced.