Ashanti Region tops 2022 RBI - Ghanaian Times ghanaiantimes.com.gh - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ghanaiantimes.com.gh Daily Mail and Mail on Sunday newspapers.
The Chartered Institute of Marketing Ghana has launched the maiden Regional Brand Index report to guide national branding activities. The branding index will provide information on how national branding activities and associated expenditures should be spread across the regions. It will, among other things serves as the basis for investors…
This came to light at the launch of the CIMG Regional Brand Index which saw the Ashanti region identified as the most branded region in terms of culture and heritage, local tourism as well as economic climate, among other criteria with an overall average of 79.42%.