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Companies are piling in to back China's efforts to build a metaverse as projections for global growth in the space reach trillions of dollars

Entering the metaverse Iryna Veklich/Getty Images A state-backed group in China has added more companies to its committee focused on developing the

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Beijing
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Facebook
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Reuters
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How marketing and advertising is shaping the metaverse

Entering the metaverse. Iryna Veklich/Getty Images The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Advertisers

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Google
Facebook
Microsoft
Getty-images
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Media-monks

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