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Sherry sellers toast surge in UK sales during lockdown Rebecca Smithers Consumer affairs correspondent © Provided by The Guardian Photograph: Alamy Sales of sherry in the UK have soared during lockdown and could smash all records over Christmas, thanks to its appeal to a new generation for its versatility – as an early evening “snifter” or a base for homemade cocktails. Retailers are predicting “the biggest year ever” for sherry this festive season, after a long-term decline in sales was reversed as a result of families trying out different drinks while unable to visit pubs, bars and restaurants. The market research company Nielsen said sales of sherry leaped by more than 20% in March – when hospitality venues were first forced to close – with sustained growth propelling the UK to become the biggest world market and overtaking Spain, the traditional home of the fortified wine.

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