In Shanghai, beauty got a bit of colour back for the Chinese New Year!
Caroline Moulin Share:
The beauty market has definitely got its colour back in China, and this was particularly highlighted during the Chinese New Year. February 12, 2021 marked the beginning of the year of the metal Ox, a year everyone hopes to be constructive after a pretty tricky year of the rat. This strong animal illustrating the New Year mirrors the country’s recovered confidence.
In Shanghai, for the Chinese New Year, billboards and mall windows set the tone - a red, this year - of their flagship products (Clarins Double Serum or Guerlain’s Parure Gold, for example).