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Do Corporate Scandals Have Any Lasting Impact on Brand?

A recent study suggests that most big corporations do not suffer lasting damage from corporate scandals.

Republic ofIrina surduFortune magazine world most admired companiesUniversity of warwickInternational business strategyFortune magazineMost admired companiesCan say one thing

Why big firms are rarely toppled by corporate scandals – new research

The mud rarely sticks.

Irina surduCovid 19Cambridge analyticaCorporate scandalsDeepwater horizonNeil young

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