“India is a very important source market for Singapore. Travellers today are very discerning and know what they want. Singapore has always been a very important shopping destination for Indian travellers.” said GB Srithar, regional director, India, Middle East, South Asia & Africa, STB. Further, Srithar feels that such collaborations boost on-ground activation and help brands connect with their digital audiences.
Singapore Tourism Board collabs with Nykaaland to bring exciting retail scene to India
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Singapore Tourism Board collabs with Nykaaland to bring exciting retail scene to India
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Singapore Tourism Board collaborates with Nykaaland
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