PR News | Branson, Subway CEO Are PR Heroes of the Month
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PR News | Branson, Subway CEO Are PR Heroes of the Month
odwyerpr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from odwyerpr.com Daily Mail and Mail on Sunday newspapers.
Deena Shanker and Leslie Patton
Jul 7, 2021 â 8.36am
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Subway Restaurants has sported the âEat Freshâ slogan for years, even as it peddled limp tomatoes and processed deli meats. Now, with new breads, smashed avocado and fresh mozzarella, the sandwich chain is trying to bring back the customers whoâve defected to more modern eateries such as Jimmy Johnâs and Chipotle Mexican Grill.
The closely held company on Tuesday announced what it calls the biggest changes ever in its more than half-a-century history. Dubbed the âEat Fresh Refreshâ, Subway is rolling out two new bread recipes, several on-trend premium ingredients and a handful of new sandwiches, plus nationwide delivery service. It is hoping those changes will lure diners back to its stores after five straight years of declines. Sceptics of the brand say it will not be so simple.
Subway grasps for a lifeline as consumers shun aging brand
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