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Page 27 - Irect To Consumer News Today : Breaking News, Live Updates & Top Stories | Vimarsana

23andMe to buy online pharmacy Lemonaid for $400M

The company plans to pair its direct-to-consumer genetic testing with Lemonaid’s online coaching and prescription delivery. It plans to buy the company for $400 million in stock and cash. 

Catrice Cosmetics ending ULTA partnership to focus on DTC & Amazon in 2022

European color cosmetics brand Catrice Cosmetics has announced a shake-up to its retail strategy for 2022, with the company focusing on making it products available only through its own website and via Amazon.

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