John Skinner, the proprietor of Painted Rock Estate Winery in the Okanagan, was one of the wineries that received the letter. He said many wineries in B.C. are already struggling.
Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, told FoodNavigator-USA.
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