IPL: The Indian Premier League has emerged as the world s second most valuable sports league with a brand value of $8.4 billion. Watch this Visual Story to check IPL s business model, ROI, CSK & other teams brand valuation, and more.
The e-auction of the media rights for the Indian Premier League (IPL) cycle 2023 to 2027 began on Sunday with reports suggesting that the value of rights for every match of the tournament has crossed the 100-crore mark on combining value for TV as well as digital price, marking it a rare milestone in the rights auction.