The IPL media rights auction has become a huge talking point on social media and elsewhere. On Day 2 of the auction, the media rights in Package A and Package B (which include Digital and TV rights in the Indian subcontinent) were reportedly sold for a whopping INR 44,075 crores (i.e. 440.75 billion), putting the valuation of each and every IPL match in excess of INR 100 crore (INR 1000 million).
The Indian Premier League (IPL) media rights for the next five years (2023-27) will be e-auctioned on June 12 for the first time since the establishment of the IPL. The procedure will be lengthy, and the winner of the final bid may not be announced for several days.