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Drawing conclusions with Aditi Jain | Advertising

Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

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Pan Masala still a top advertiser on IPL 16 after 54 matches

Following it on second and third are E-com gaming and aerated soft drinks.

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JioMart s e-comm supremacy ambitions start with a route through the IPL

It has rolled out four short ads that claim the good-old shopping experience but online.

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Pan masala ads double during TV telecast of IPL 2023: TAM report

E-commerce (gaming) and pan masala advertisements are the most advertised categories during the broadcast of the Indian Premier League 2023.

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Blog: Open letter to the ASCI chairperson on surrogate advertising, once again

Sandeep Goyal questions whether surrogate advertising at the IPL will continue this year

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