companies do. do you get a sense that reporters will want to boycott these things? they think they are going to these events and yet they re not exactly getting a new breakthrough product or if you re invited, you go to those things? i think if you re invited you go to toes things because they invite people whose job it is to cover these things. so if you re a tech reporter and you cover phone launches, you sort of have to be there. at some events they invite a wider swath of media and in those cases, i mean, it s debatable. if you write for a publication that doesn t cover the iphone or tech industry, it s debatable whether you should care about some new iphone announcement when it s not the latest and greatest thing. i think that this i actually think this announcement is more interesting, was more