all the result of a new phone application which recognizes images and links them to something else. it is called augmented reality. but is it really the next big thing? what we are seeing now is a radical new technology that allows us to interact with information in a completely different way. you go to 1,000 people and get 1,001 ideas. about how you can use this stuff. reporter: augmented reality has been around for a while. but the new image recognition app which can bring alive a movie poster could make the whole idea more appealing. you can even use the technology to put your face on famous buildings. so, it looks a lot of fun. here is the big question do either businesses or consumers actually want to augment their reality? the advertising industry has been playing with augmented reality for a while and does believe it has appeal. we have seen people sort of interacting with our posters and getting completely involved, if you like, being able to open the
she admits she was a fan of the site until, suddenly, she saw her mom and then it wasn t so funny. that is like a bully that thinks it is funny until it happens. she was laughing at other people and realized it was happening to her family. but, they are certainly, they created an iphone application and interestingly, they changed the name from friends of wal-mart, to feature creature, because they were afraid wal-mart would come after them because iphone, apple, is very diligent in ensuring people do not use these false appropriations. guest: we go through life doing dumb things and we get caught, sometimes in public, sometimes not and to get bent out of tape, i wore a trench coat and i walked interest a c.v.s. wearing it. come on, get offer it. interesting subject, though. guest: i love wal-mart. and target. thanks guys.
reporter: she watched helplessly from work as a stranger rummaged through her room. he touched made pillows. reporter: going through belongings but taking an i sbod chargers from claire and her roommate. he had to open both doors. reporter: she says the man got keys to her house by intercepting a package delivered that morning. he was in her room for only about 12 minutes. it s just weird and gross and wrong. reporter: but thanks to an iphone application that streams motion activated snapshots, claire saw exactly what happened. detectives are going over footage. reporter: kusa aired claire s footage the night of the crime. a viewer recognized the intrude somewhere tipped the police off. i m sure she was terrified. reporter: the following morning a detective called claire to let her know a suspect was arrested. the alleged thief denied stealing anything. the icam costs $4.99 but it could be the best five bucks
in the whole country here to start a program like this. put this up on the web. cops stay will keep people people keeping tabs on their neighbors. next touch hide pillows. kind of weird having to go through your cloth? i m really ew. kind of weird, kind of icky, how would you feel? this woman s house in denver had never been broke noon before and she had no idea an iphone application she set up to watch her dog would end up catching a thief. in fact that s the video you are looking at. more than 12 minutes. this video catches the intruder there he goes, rum imagining through her stuff, her belongings, gets away with more than $500 worth of her own items. denver police, they are looking over the video and over other evidence. next, get ready to see more nutrition labels at the grocery store. here we go the government announcing that 40 of the most popular meat and poultry products will show nutrition facts, thing likes calorie count, the amount of fat the new rule goes
time now to travel across the country. first stop, denver, colorado, where a woman used an iphone application to catch a burglar stealing electronics from her home. it all happened by accident. the woman recorded the thief using an iphone app she loaded to check on her dog. a viewer who saw the tape on kusa helped police arrest the intruder. how about that? next stop, st. francisville, louisiana, where the final beams were laid to connect the east and west spans of the james odd don bridge over the mississippi river. it s 3.5 miles across making it the longest cable bridge in the