the son of german immigrants heinz sold horseradish jam meat pickles condiments and catch up with. a puritan who was obsessed with hygiene heintz used clear glass for his bottles use this pledge of transparency and quality helped him gain the confidence of consumers. want as a capitalist i mean it was a he was a pure terror real was all about. money and marketing treated his people well but generally saw was he wanted to make money. in twenty thirteen the heintz company was bought by warren buffett for twenty three billion dollars. it was the largest takeover in the history of the ip food industry.