Reliance Jio: “JioBharat just in the short period after its launch is now seeing nearly 45% market share in the shipments which are happening on a month-on-month basis,” Thomas said. He described live TV playback via JioCinema on the JioBharat as a “hero use case”, and said that nearly 60% of the total UPI123 transactions are now contributed by JioBharat. UPI 123PAY is an instant payment system for feature phone users.