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Lincoln Invites You to Turn on Its Togetherness Tree Photo: Lincoln Oh boy, it’s the holidays again, and this sure is a weird one. Despite, well, everything, the point of the whole exercise remains the same: Give back and do something to make someone else’s life a little bit brighter. Lincoln Motor Company is trying to add some shine to the season with a Togetherness Tree campaign, which looks to raise some money for a good cause. Lincoln wants fans to light up the Togetherness Tree the old-fashioned way: with a social media hashtag. If you hop onto your platform of choice and fire off the hashtag #LincolnTogethernessTree by Dec. 28, according to the brand, “a light on Lincoln’s virtual Togetherness Tree will be ‘turned on.’” Lincoln, seriously, are we not doing phrasing anymore?

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