is that we pay attention to people and thing that pay attention to us and provide us with validation. reporter: that s what we call startup chic. it s like networking and the boring more party networking. i ve been here like five years. and at first no one care. then some people care. then marketers cared. here at cnn, we care. now the government really cares. that s right. we ve been working hard to bring the very top talent from across the country as part of the president s presidential invitation palace. they take on complex challenges from annism t. standpoint even a business standpoint. all of these companies are hiring. we have people here from all over and we re giving them, here s a reason to stay. maybe work at one of these great startups. it s kind of funny to see how people are like swarming toward entrepreneurs and how it kind of the pinnacle of the entrepreneurial spirit.