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During this week's roundtable, we discussed positioning in the context of a Mexican company. SellNow We had Francisco Avelar from Mexico City, Mexico, pitch SellNow. The entire discussion was about positioning his service to the right target customer. It's a great case study to learn how to peel the onion and get to a focused segment. You can listen to the recording of this roundtable here: If you haven't already, please study our Udemy courses, free Bootstrapping course and the Investor Introductions page. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1Mby1M public roundtables. We will be holding future roundtables on Thursday at 8am PDT: April 18 – Register Here. May 2 – Register Here. May 16 – Register Here. May 23 – Register Here. June 6 – Register Here. If you want a deeper relationship with me, you are very welcome to join the 1Mby1M premium program. If you have any

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