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Canadian Firm Launches 4 ETFs Based On the Father of Modern Finance

February 16, 2021 Widely regarded as ‘the father of modern finance’, Eugene Fama’s work is highly regarded in the capital markets. His work is also the basis for Canadian firm SmartBe Wealth’s four new ETFs. Fama’s work in portfolio theory, asset pricing, and efficient markets eventually earned him the Nobel Memorial Prize in Economic Sciences jointly with Robert J. Shiller and Lars Peter Hansen in 2013. In 2019, the Research Papers in Economics project considered Fama the 9th-most influential economist of all-time. Needless to say, Fama has quite the resume and it’s not a bad place to start for ETF strategies. The ETFs utilize factor-based strategies, namely momentum and value.

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