production to the u.s. has shortened production lead times and reduced large inventory costs. we have a lot of large national retailers that require very quick service cycles. reporter: inl stead of waiting 12 weeks for delivery on ordz, williams can now produce a new product or tweak what s in production and deliver it in just one or two weeks, tops. we can take a look at what s selling and what our customers want, what the u.s. consumer wants, and change fragrances, change styles, change colors, much more rapidly from the u.s. the number one factor is the labor cost increase in china. but these workers have graduated to the next level. the young generation do not want to work in low-paying jobs where the environment is not nice. they may not be living in five-star hotels but they want their grandchildren to do that. reporter: while opening a u.s. factory makes long-term sense for her country, it s a
cutting shipping costs, moving production to the u.s. has shortened production lead times and produced large inventory costs. we have a lot of large, national retailers that require very quick service cycles. reporter: instead of waiting 12 weeks for delivery on orders, williams can now produce a new product, or tweak what s in production, and deliver it in just one or two weeks, tops. we can take a look at what s selling, and what our customers want, what the u.s. consumer wants, and change fragrances, change styles, change colors, much more rapidly from the u.s. the number one factor is the labor cost increase in china. these workers have graduated to the next level. the young generation do not want to work in low-paying jobs where the environment is not nice. they may not be living in five-star hotels, but they want their grandchildren to do that. reporter: while opening a u.s. factory makes long-term sense for her company, it s a very difficult undertaking.
cutting shipping costs, moving production to the u.s. has shortened production lead times and produced large inventory costs. we have a lot of large, national retailers that require very quick service cycles. reporter: instead of waiting 12 weeks for delivery on orders, williams can now produce a new product, or tweak what s in production, and deliver it in just one or two weeks, tops. we can take a look at what s selling, and what our customers want, what the u.s. consumer wants, and change fragrances, change styles, change colors, much more rapidly from the u.s. the number one factor is the labor cost increase in china. these workers have graduated to the next level. the young generation do not want to work in low-paying jobs where the environment is not nice. they may not be living in five-star hotels, but they want their grandchildren to do that. reporter: while opening a u.s. factory makes long-term sense for her company, it s a very difficult undertaking.