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Alexander Popov | unsplash
First things first: by âartificial intelligence,â I am not referring to our mechanical sentient overlords, but to a growing field of technology tools used to create predictions, improve our understanding of vast amounts of data and help us optimize solutions to problems. AI is not some far-off promise that will happen in the future. You ve likely already been directly exposed to some of this technology, for example when you browse through the new show offerings in your online streaming service or when you get a weather forecast. While AI and machine learning have been used for a very long time, the acceleration of digital transformation caused as a result of the pandemic drove increased and broader adoption of these tools.
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Serge Aubert
We all like receiving a personalized service, whether it is being recognized by the Maitre dâ at our favorite restaurant or having a range of books offered to us by Amazon when we are looking for a specific title. Sometimes we may wonder just how these personalization algorithms work. I was just looking for a book on Notre Dame Cathedral in Paris and among the books I was offered was one on the history of Britain from 1945-1951 and one on the history of the Habsburg family.
The majority of enterprise search vendors seem inordinately proud of their personalization engines, which toil away out of sight. These systems typically commit to delivering accurate and personalized results at the top of page one. What more could you want?