in fact, it may hurt you more than it helps. 2012 saw another giant step forward in the role technology plays. social media means they can get their message out without having to pay for ads and could provide a significant woos to any democratic challenger. joining me now, nick, social media expert. known him a long time. back when he served as internet operations director for howard dean. author of a new book called the end of big, how the internet makes david the new goliath and your book applies to more than just politics. we want to focus on politics here. you ve been the lone guy it seems like sayinging hillary clinton s not inevitable. did i sum your argument up fairly? you did. good morning, todd, it s great to be here and absolutely. you know, the internet really empowers insurgents and makes it