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Internet Brands to Acquire PulsePoint
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PulsePoint Inc.
NEW YORK, April 29, 2021 /PRNewswire/ Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. ( WebMD ), a leader in health information services for physicians and consumers, today announced an agreement to acquire PulsePoint Inc., a leading technology company using real-time data to unlock and activate health insights. Internet Brands acquisition of PulsePoint accelerates its expansion into the healthcare marketing technology space, adding enhanced programmatic and data capabilities across its portfolio of companies.
As part of Internet Brands, PulsePoint s technology will help deliver next generation, privacy-focused targeting and analysis for a post-cookie marketplace. PulsePoint s machine learning engine powers its ability to deliver personalized messaging at each stage of the health journey. With real time intelligent customer decision-making tools, health marketer